Daily Clips is directly emailed to over 14,000 media industry folks every business day. The mix of direct recipients are primarily: senior advertising management at newspapers, publishers, advertising management and staff (print &digital), media CEO's, broadcast properties, major retailers, venture capital firms and ad agencies.
The pass along rate is extremely high, as a number of media companies place it on their corporate intranets, for others to download. Additionally, others have created their own "lists", and forward Clips on from there. Daily Clips as a "requested" publication has one of the highest "Sender Reputation" always scoring at least a 99.
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